The importance of edtechs for education

Technology has changed various behavioral and consumption patterns and this has even influenced education. If until recently, studying and learning required having a teacher present in a specific environment, such as the classroom, with the new resources, this reality has changed for the better. After all, nowadays, it is possible to understand varied themes without physical or geographical limitations, requiring only an internet connection. One of the main actors responsible for enabling a more practical and accessible teaching format was the so-called Edtechs - which are the subject of today's article.
Want to know more about them and understand the importance of these models in the educational context? Then, continue reading and check out the post that the CodeBlog team has prepared for you.

After all, what is an Edtech?

Basically, an edtech is a startup focused on education, whose mission is to practice innovation through technological solutions and, thus, facilitate and democratize learning.
These startups can operate in various niches, from basic education to corporate education, and work by integrating technological resources, optimizing the user experience and, consequently, facilitating learning. Among the most applied tools are e-learning, AI, gamification, augmented reality and even the metaverse.
In practice, Edtechs provide more realistic teaching methods so that teaching is effective, even at a distance. To do this, they bet on simulators, virtual laboratories, educational games, digital libraries, evaluation platforms and much more. According to a survey by ABSTARTUP (Brazilian Association of Startups), there are approximately 815 edtechs in Brazil.
The study also pointed to a 44% growth in these business models in the year 2022.
As for the field of operation, the research pointed out that about 70% of edtechs are aimed at business solutions (B2B) and 42% have a SaaS (software as a service) based business model. Meanwhile, 22% operate with direct sales, 17% with a recurring subscription club, and 6% with a marketplace.

The importance of Edtechs for education

Undoubtedly, Edtechs democratize teaching, providing more accessibility, convenience, and speed.
This is because, with a teaching model based on innovation, it is possible to make content more interesting and attractive, positively impacting student engagement and participation, allowing them to absorb information and content more easily.

It is also important to highlight the issue of accessibility provided by digital resources, which make education accessible to many people who, until then, had no opportunity to learn, whether due to lack of time, geographical limitations, or financial resources.
Through digital education, users can search for the most diverse topics, consume content at the time they find most suitable and in the place they deem most convenient, with total flexibility and without the need to be present in a classroom.

The segments of edtechs

The edtech market has huge potential. After all, people are always willing to learn something new. Currently, these startups focus their services on a few specific segments. They are:

Basic Education

In fact, Kindergarten, Middle, and High School are essential for the formation of an individual as a citizen, but, for this, it is necessary that educators are capable and prepared to guide and offer support throughout this educational journey. In this context, edtechs focused on basic education work on training teachers to work with children and young people, establishing partnerships between educational institutions, and offering resources that complement the material presented in the classroom.

Technical Education

In technical education, edtechs play an essential role in improving specific skills. They offer online courses with certificates, live classes, mentoring, webinars and much more, with distinct and varied themes ranging from carpentry to digital marketing.

Higher Education

Many higher education institutions already take advantage of technological resources to store content in the cloud for students, host courses, and even send messages and announcements. In addition, more and more courses are being made entirely available through distance learning.
In this context, edtechs focused on higher education complement and offer new teaching formats, based on flexibility.

Corporate Education

Finally, within corporate education, edtechs play a very important role.
In general, they act in establishing partnerships with other companies for the promotion of courses and training for employees and in the availability of resources so that professionals can develop new skills on their own. To do this, they bet on resources such as mobile learning, gamification and others.

Conclusion

Little by little, edtechs have been causing a real revolution in the way of teaching and also learning. All this transformation is extremely necessary, since the new generations arrive with refined skills in the use of technology and it is important that this is developed from early on. We hope this article has helped in understanding what edtechs are and their importance for education.
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