You, who work in the third sector, know that the search for resources is important to promote new projects. Indeed, this is a major challenge in the area. To secure more money for your cause, how about turning to empathy giving?
This strategy catches the attention of supporters, who become more involved in your project. Thus, you raise the resources you need more quickly and find it easier to collect what you will need in the future. Interested? Find out more about empathy giving and how to secure yours!

What is empathy giving?

It is that driven by feelings, which goes beyond sympathy for your cause. In empathy giving, there is a deeper connection from the donor. They possess, in fact, the ability to put themselves in another's shoes and feel their pain. Thus, they act quickly motivated by change.
In other words, those who give out of empathy position themselves in the place of another and understand their internal reality. There is a desire for support that overcomes prejudices and personal judgments. The giver, in this case, understands the position of another as if it were their own.
When someone shows sympathy for your cause, there is compassion for the project and a desire to see it succeed. That is, there is an affinity with a cause and a feeling of harmony for it.
But, unlike the feeling of empathy, sympathy does not connect us with what is completely outside our reality. In empathy giving, however, solving the problem as soon as possible is very important to the donor. Noticed the difference?

How to ensure people donate to your projects?

We know that raising resources through donations can be a long and often challenging process. That's where the importance of good planning to attract supporters and secure engagement in your ideas comes in.
If you want your message to reach the donor, the first step is to know them well, agree? Only after that should actions be thought out and executed. See below some tips on what can be done:

• storytelling — good storytelling translates messages with greater emotional involvement and makes your idea and your goals simpler and more impactful;

• language focused on the correct feelings — words are powerful and, if you use them in your favor, you can engage your supporters much more;

• clear goals — your message needs to ensure the donor understands who will benefit. Therefore, make it clear why their support matters;

• attention to the micro — sometimes, presenting a big problem focusing on a single vulnerable person can generate quicker identification with your cause. Have you thought about that?;

• donor inserted into the project — the message can be shaped to show that your project addresses common problems, which affect all of society.

We are aware that every social project involves a large number of people, partners, and companies. Therefore, it needs to gather the necessary resources to succeed. Having engaged supporters is one of the ways to keep it standing — hence the importance of empathy giving.
If you invest in fundraising actions focused on empathy giving, the chances of your ideas flourishing and bearing fruit will be greater. After all, you will always be able to count on supporters who feel a deep desire to see them prosper, and not just people sympathetic to your cause.
So, how do you attract donors to your projects? Share with us on our social networks!

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