Even with the arrival of several other communication channels, such as social networks, blogs, and websites, email marketing delivery remains one of the most powerful tools for promoting NGOs.

However, unlike conventional companies that typically promote offers and discount coupons in their email campaigns, third sector institutions need a more assertive communication to expand their social actions, positively impact the people involved, achieve greater support from the population and raise financial funds.

Anyway, do you want to discover the importance of mailing list for the third sector and know the advantages of betting on email marketing? So, follow along with us!

What is mailing?

In the literal sense, the term “mailing” consists of sending letters or messages to private contacts. However, due to the changes driven by technological advances and the subsequent arrival of digital marketing, the word also came to represent a database and information with email addresses of various users, who, in the case of NGOs, can be classified as volunteers, sponsors, supporters, donors, activists, etc.

In short, mailing consists of a way to organize contacts securely and ensure more precise and segmented communication. Therefore, it is fundamental to optimize digital actions and strategies and facilitate the automation of email marketing deliveries.

What is the role of mailing, after all?

Considering that most social networks, as well as registrations on websites and digital platforms require an email address, it is a fact that all internet users have at least one active email account. Furthermore, a survey conducted by Pew Research pointed out that, among all people connected to the internet, 62% access their emails every day.

Therefore, investing in a quality mailing list is essential to ensure effective communication with the public. This is because emails consist of a less invasive format, allow gradual approach and even offer message personalization according to the audience. In other words, it is possible to impact both the people who already know the work being done, as well as present the actions taken to users who have never had any kind of contact with the institution.

Now that you already know the concept, role, and importance of mailing, discover below 5 benefits of using email marketing for NGOs.

1. Personalization

Although the messages sent are automatic, it is possible to customize them according to the features available in the chosen tool. For example, inserting the name of the person who will receive the message at the top of the email makes the content more humanized and makes the user feel closer to your NGO.

2. Reach

The problems that result in undelivered messages in email marketing are relatively low. In other words, in most cases, it is possible to be sure that all recipients actually received the messages in their inboxes.

3. Flexibility

In addition to textual content, email marketing allows the addition of images, gifs, graphic elements, links to other pages, and even videos to complement your communication.

4. Engagement

When a user starts receiving data from your institution, they expect you to maintain contact and continue keeping them informed about the work provided. This way, besides not going unnoticed, your organization also stays in people's minds - which contributes to creating good engagement.

5. Relationship

Finally, by adopting email marketing delivery, it is possible to create new strategies based on relationship workflows, which are focused on delivering specific content to each user profile.

For example, an NGO that works with the environment can design a workflow specifically for users who interacted with sustainability-related topics, thereby generating more engagement, commitment, and participation from interested parties.

Anyway, did you enjoy discovering how mailing tools combined with email marketing strategies can help in promoting your NGO?

If you want to start implementing mailing delivery techniques and gain new supporters, donors, and sponsors, CodeBit can be a great ally! Get in touch with our team and learn more about the platforms tailor-made for third sector institutions.

Furthermore, keep an eye on CodeBlog, soon we will have plenty of news around here.

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