You know that page that fits perfectly on your mobile or tablet screen? So, basically, it integrates a responsive website that has its layout, images, and texts adapted for navigation on various devices.

According to a study conducted in 2019 by the Brazilian Internet Steering Committee (CGI.br), more than 134 million Brazilians use the internet. Of these, 99% access via tablets or smartphones, and 58% access websites only via mobile devices.

In other words, if in the past a responsive website was a differentiator, today it is a minimum requirement for a company, a brand, or an institution to be introduced into the digital era.

Due to the ease offered to users, it is essential to present a website prepared for Mobile.

If you still have questions, stay with us and check out the five advantages of a responsive page on the CodeBlog.

1. User experience optimization

Without a doubt, user experience is one of the crucial points within a website. In this context, it is worth highlighting that a responsive page offers the reader easier navigation between pages, which considerably increases the chances of conversion for a product or service. After all, by finding a practical navigation page right at the beginning, the user feels more comfortable to proceed or even visit again.

Certainly, a website adapted for mobile not only keeps a brand accessible but also strengthens the visual identity within the consumer's mind.

2. Fast loading

For a visitor not to abandon your website right in the first few moments, presenting agile navigation is fundamental. In fact, according to Google, the ideal is for a page to load fully in less than 2 seconds. Normally, meeting the interval indicated by the search engine is almost impossible when a desktop version is loaded on a mobile device. For this reason, responsive pages are created to adapt to platform requirements and speed up a user's search process.

Additionally, applying a responsive layout makes a website lighter and provides more speed in page loading.

3. More chances of content sharing

Most of the time, users who access websites from mobile devices also have social media profiles. Therefore, by adopting a responsive website, your company, brand, or institution increases the chances of content sharing. This is because, when the user has a satisfying first impression, they are more likely to access and share their information practically and quickly. Therefore, it is essential not only to offer valuable content to your target audience but also to invest in a responsive layout to simplify engagement actions.

4. Progress regarding search engines

The most popular search engines, such as Google, Yahoo, and Bing, use algorithms that better understand layouts adapted to various screen formats. For this reason, one of the conditions for ensuring a good ranking is precisely to present a responsive website.

The format, being considered more relevant for search engines, consequently helps a website secure its presence in the top positions of search results.

5. Reduction of bounce rate

Last but not least, one of the main advantages of a responsive website is the considerable reduction in bounce rate among internet users.

Basically, this index represents the number of people who access a page on a website but leave shortly after without performing any interaction.

In cases of websites with high abandonment rates, Google understands that the content offered is not relevant and, therefore, "penalizes" the page ranking, which harms the digital visibility of brands. Undoubtedly, an excellent way to reduce this rate is to invest in a responsive configuration and optimize user experience.

So, did you enjoy discovering why you should adopt responsive technology for your website right now?

The good news is that Codebit can help you with this mission!

Get in touch by email or phone and discover personalized solutions to ensure the necessary adjustments for your page.

Tel +55 11 3014 2103
Tel +55 16 3723 0356
contato@codebit.com.br

A big hug and see you in the next post!