Strategy and technology in the third sector: the future of institutions

In recent years, the transformations in society have been dominated by technology. It is visible how much these resources have revolutionized people's lives. GPS, smartphones, notebooks, wireless internet, social networks, artificial intelligence, Big Data and various other innovations have been implemented at a speed never seen before. Many of them have become essential for daily human relationships and also for consumption.

In this context, private individuals, private companies, and government entities had to adapt and adjust their services to this new reality entirely driven by the implementation of technology. The same happened in the daily routine of third sector organizations.

Many charitable institutions have already realized how fundamental technology is in promoting services and seeking support to strengthen their projects. Therefore, they have bet on the support of tools not only to gain more visibility and, consequently, raise more resources, but also to organize and modernize the way they relate to people and the causes they work for.

Proof of this was a survey conducted by Nonprofit Tech for Good and Funraise on the use of technology in the third sector. According to the research, the use of social communication tools such as Instagram, Facebook, and WhatsApp has intensified among organizations. The study also found that 81% of institutions in Latin America and the Caribbean have their own websites, with 56% accepting online donations.

Would you like to know a little more about the most useful technological solutions for the third sector? Then, keep reading and check out in this Codeblog article some trends that promise to dominate the future of institutions.

5G

One of the most relevant points of 5G is, without a doubt, its impact on browsing speed. The estimate is that, with the use of this technology, browsing will become even faster compared to 4G.
It is certain that such speed will cause a great impact worldwide, including third sector institutions. After all, by allowing work with faster, integrated, and smarter devices, 5G can optimize communication, engagement with causes, and fundraising efforts of organizations.

Artificial Intelligence

The Artificial Intelligence has been one of the major protagonists of the technological revolution. In the third sector, the use of this tool can improve the communication of institutions. An example of this is the adoption of chatbots - software capable of starting and maintaining a conversation with users in natural language through messaging applications, websites, and other digital platforms. One of the greatest advantages of this technology is the possibility of functioning 24 hours a day, interacting and clarifying users' doubts regarding the institution's causes and projects, thus promoting greater engagement among people and supporters.

Machine Learning

Considered one of the 'disciplines' of Artificial Intelligence, Machine Learning indicates continuous learning and its use shows a trend for analyzing large volumes of data.
In practice, the technology allows the creation of algorithms to 'teach' a certain machine to perform tasks. With it, institutions can collect valuable information about the profile, behavior, and preferences of their donors. Thus, they can better target their strategies, attracting more people who identify with their causes.

Digital marketing

More accessible and therefore more common than the other concepts mentioned above, digital marketing considers the connected universe in which society is embedded and promotes online advertising that concentrates solutions focused on strengthening the organizations' causes, attracting and capturing people who share the same social feeling. To do this, it presents the projects and activities carried out by organizations on websites, blogs, emails, and social networks, optimizing communication with the public, spreading the services provided, and mainly showing how they impact the community as a whole.

Online donation systems

Considered one of the main means for the development of technology in the third sector, online donation systems simplify fundraising with the help of comprehensive tools that concentrate transaction forms and financial software allowing national and international donations in various forms of payment such as: bank slips, digital wallets, cryptocurrencies, and debit and credit cards.
This ease allows the expansion of the reach of potential donors and, consequently, an increase in fundraising that sustains the projects developed by the organizations.

Cloud Computing

A major trend in the corporate market, cloud computing has also been recognized as an excellent solution for social organizations. After all, its use makes entities more available, scalable, and efficient.
Effectively, cloud computing allows access to and storage of various types of files, in addition to executing countless tasks through devices connected to the internet. With it, files or applications do not need to be installed on computers, since all data is available on a remote network.
In recent years, many third-sector institutions have adopted this technology precisely because of the greater efficiency in collaborative work and the flexibility of access to data related to projects and the organization.
To stay updated and understand everything the 'cloud' can do for your institution, click here and talk to the CodeBit team of specialists - one of the few Brazilian partner companies holding Advanced tier with AWS - Amazon Web Services: the most secure and widely used cloud in the world.

The future of technology for the third sector

Without a doubt, the lack of financial resources to promote innovation in third-sector entities is still a major challenge for managers. Therefore, it is necessary to understand that strategic investment in new technologies is a way to facilitate reaching the target audience, as well as maintaining the operation and sustainability of these institutions.
After all, resources directly impact the automation of work, the intensification of communication, the increase in donations, and the expansion of the debate on social causes. Do you want to know more about how technology can transform your institution's processes? Then, click here and get in touch with CodeBit's team of specialists. It will be a pleasure to talk to you and present customized solutions to meet the demands of your organization.

In the meantime, keep an eye on CodeBlog. Soon, we will have many new features here.