Indeed, many people wish to actively participate and contribute to the social organizations they identify with, but finding these entities and, above all, verifying their trustworthiness, is not always an easy task.

Since the digitalization of processes is a reality and a large part of society is already connected to the virtual environment, institutions that have optimized websites and assertive landing pages, capable of positioning them on the first pages of major search engines like Google, Bing!, and Yahoo!, can generate more reach and, consequently, attract more donors, volunteers, and sponsors.

Therefore, if you have a philanthropic entity and want to discover ways to expand and optimize the actions carried out, stick with us and check out the CodeBlog to see why having a landing page is a determining factor.

After all, what is a landing page?

Translated as "página de aterrissagem," the term "Landing Page," in short, defines the first page a visitor accesses when entering a website, or the place where they "land" after clicking on an ad.

Naturally, the platform encourages the user to perform an action such as directing to another website, registering information, purchasing products, etc., precisely to fulfill the main objective, which is to convert visitors into leads, or, in other words, potential clients.

Inserted in the context of paid media, most of the time, a landing page is designed to present only one option to the visitor and not create distractions like too much text, images, or links.

In a practical example, when a user clicks on an ad, receives an email marketing campaign, or is impacted by paid banners on websites or search engines, they are directed to a landing page.

Characterized by objectivity, the page concentrates only direct information and presents forms to capture users' data, such as name, email, phone number, area of activity, and several other relevant options for the business.

Why does your NGO's website need a landing page?

Probably, if your NGO has a website, you already know that it is a powerful gateway to attract and provide more information about services and projects carried out to those who identify with your cause.

In this circumstance, a person searching search engines for keywords such as "adoption of abandoned animals" can be directly directed to:

1. A page that talks about the work of an NGO focused on the animal cause (landing page).

2. The home page of an NGO that assists abandoned animals with diverse information (website).

In this context, the landing page, or option 1, will have more success in converting a user than the website, or option 2. This is because, while the first alternative outlines a well-defined and objective path, the second leaves the visitor dispersed on the site, without indicating a direct route.

By creating your own landing page, you will realize the importance of defining your audience and capturing relevant information to attract them. These contacts are called "leads." From them, it is possible to communicate with interested people and turn them into "conversions" or, in other words, make a person who is interested in donating actually become a donor.

In addition to multiplying your conversions, a landing page can also be very useful for promoting events hosted by your organization, as well as lectures, parties, fairs, and bazaars.

4 basic characteristics of a good landing page

Now that you know what a landing page is and how it can help your projects, check out some tips to create an assertive page focused on conversions.

- Stay focused

Within a landing page, it is necessary to direct the visitor to a single purpose, which must be pre-defined to accomplish the previously planned action. To do this, the page must present links, images, and content that make its objective reality.

- Bet on a Call to Action

The Call to Action, or CTA, is the tool that directs the user to perform the desired action, such as "Learn more," "Get it now," "Contact us," etc. After all, there is no point in attracting a visitor to your page without telling them what they need to do next.

- Provide a form

The soul of any landing page is the form, which, in this case, involves the tool necessary to capture visitor leads and is the greatest opportunity to convert them into a donor.

- Pay attention to the content

Finally, presenting good textual content is key to attracting and, above all, persuading the user to take a certain action, in line with the established expectations. Therefore, when creating your landing page, think about your target audience's main doubts regarding your institution, clarify your organization's cause, and emphasize how much the requested action can impact your institution's projects and how many people it can reach and help.

So, did you enjoy discovering why your NGO needs a landing page?

If after all this information, you intend to invest in solutions to digitize your processes and reach more volunteers, donors, and sponsors, get in touch with the team of specialists at CodeBit and check out all the resources made available by a team of experts ready to assist you.

Furthermore, keep an eye on CodeBlog. Soon, we will have plenty of news here.

Warm regards, and see you in the next post!