That technology has transformed society's behaviors and relationships is nothing new.
These resources have completely changed the way we eat (with delivery apps), move around (with private transport apps), use banking services (with digital banks), and make payments (with Pix, for example). Suddenly, we can find everything we need in the palm of our hand, just a click away, thanks to apps that emerge with the most diverse functionalities.

Way beyond daily tasks, apps can also be great allies for companies, bringing the services provided closer to the target audience, increasing engagement, and even impacting sales volume.

But, after all, is it worth having a proprietary app for business? In today's blog post, we at CodeBlog list some reasons for you, an entrepreneur, to have a vision of the advantages this investment can offer you. Read on and check it out!

What is an application?

In short, an application is a software developed specifically for smartphones and tablets, which features an intuitive interface and optimized design to improve user experience and usability.

Nicknamed "apps", these tools are downloaded for free or paid in the app stores of main system providers, such as App Store, Play Store, Amazon App Stores, and many others.

Once downloaded, apps are installed and remain in the device's memory until they are uninstalled by users.

Most of them have numerous functions, such as automatic login registration, access to photos and videos, and much more.

Some offer offline access, others do not, it all depends on the functions performed and the need for internet access to be successful.

Among the greatest advantages of apps are the possibility of innovation, greater proximity to customers, user data collection, and a key competitive advantage.

Main reasons to invest in an app for your business:

Getting closer to the target audience

According to a survey conducted by the discount platform CupomVálido, with data from The World Bank and Statista, Brazil is the 5th country with the largest number of smartphone users in the global ranking. The country has, on average, 118 million active mobile device users, trailing only Indonesia, the United States, India, and China.
The numbers speak for themselves and prove how much business applications can bring a company closer to its target audience, for the simple reason that they help companies mark their presence where their consumers are. However, relying on an app goes far beyond that.
It is important to mention that, more than being present, it is necessary to know how to reach and impact the audience in question.
It must be kept in mind that, unlike social networks, app users are segmented and involve people who are genuinely interested in acquiring or learning more about a solution.
After all, they take their time to go to the app store, then choose the ideal one, perform the installation, and then start experiencing the tool. Therefore, it is necessary to outline strategies to win over these users effectively, taking advantage of the proximity generated by this solution.

UX - user experience:

Although UX is more applied to design, the truth is that the user experience must be considered in all processes involving an online purchase. Therefore, investing in strategies and tools to optimize the consumer journey is always important, especially because ensuring positive experiences is essential for the competitiveness of a business.
The good news is that applications can also contribute to strengthening the bonds between companies and consumers.
A great example of this was Burger King, which created an immersive app, allowing users to win free burgers by completing interactive challenges.
In addition to promoting gamified and user-focused experiences, the burger chain also achieved a 54.6% increase in sales because of the action.
Undoubtedly, this success case proves how much a good app implementation can help a business leverage digital technologies to get closer to its consumers and get ahead of the competition.

Increase in sales

According to a survey conducted by Panorama Mobile Time (a content platform on the mobile industry and the conversational robot sector), of Brazilians who own smartphones, 85% use their devices to make online purchases.
In this context, apps act as powerful tools to boost a company's sales. After all, besides offering a personalized shopping experience, they can also promote products in a targeted way, and even send notifications about promotions and special offers, contributing to increased sales and customer loyalty.

Culture of innovation

Another benefit of having your own app is that this tool significantly impacts a company's culture of innovation.
This is because, by investing in mobile technology and offering customers a convenient way to access its products or services, the company proves its forward-thinking mindset.
In addition, creating an app often facilitates the adoption of new ideas and creative solutions to improve the user experience, driving a constant search for innovation.

Personalization

Last but not least, the high capacity for personalization is one of the main advantages of apps. After all, you can customize the solution however you prefer.
It is possible to search for solutions, standardize them, and replicate them for your business, as well as create something completely innovative in the market.

Which is the best option for your company?

It is difficult to define the best option for your company without first observing the stage it is currently in and the goals proposed for growth and development.
To identify these aspects, you can rely on CodeBit!

We are experts in creating Android and iOS apps and we can bring any ideas and demands to life, from simple portals to complex platforms and integrated devices.

Here, everything is developed from scratch, custom-made to perfectly fit your needs.
Before starting the development journey, we seek to understand all the relevant and essential points for the app.
Thus, we create the project scope with proposals for solutions and integration of the latest technological features to offer the best solution for your business or institution.
We also work with various programming languages and manage and monitor the project throughout the process.

Want to know more about creating an app? Don't worry, because our team is qualified to help you!

Click here, access the CodeBit website, and learn more about all the solutions offered by a team of specialists ready to answer your questions and meet your needs.

In the meantime, keep an eye on CodeBlog. We will have news here soon.

A big hug, and see you in the next post.