Edtechs are startups focused on facilitating access to education, which have been gaining more and more prominence in the global market. Proof of this is that, according to a study by Abstartups - Brazilian Association of Startups, this is the largest segment among Brazilian startups, accounting for a 13% share of all companies with innovative proposals.

Because they are relatively new, many people still do not know what edtechs are, what their purposes are and how they work. With that in mind, we have created a special article to keep you, the reader, always informed about the biggest trends regarding innovation.

Continue reading and learn more about edtechs in this post that the Codeblog team has prepared for you.

What is an Edtech?

Originating from the English term Educational Technology, the expression edtech encompasses companies with innovative proposals operating in the educational sector, offering a range of solutions that involve gamification, artificial intelligence, immersive experiences and much more. In addition, because they are startups, these organizations typically need to present a scalable business model.
Contrary to what many people think, education startups do not need to limit their products and services to teaching or learning. They can also focus their processes on optimizing the management and administration of educational institutions, developing marketing tools for schools and universities, offering educational solutions for companies, and much more.
The multiple possibilities of operation allow these organizations to use the most diverse platforms and tools to develop innovative solutions. As a result, the work of edtechs can reduce costs due to digitization, offer personalized experiences for students, and boost learning in a more dynamic and accessible way, according to the individual talents and limitations of each student.

How do Edtechs work?

Even though all edtechs belong to the educational sector, how each one operates depends on the segment it belongs to.
According to a survey by Abstartups, 50% of edtechs operate as SaaS (Software as a Service).
Generally, companies working with SaaS offer technological solutions through the internet as a service.
In this context, edtechs provide platforms with a login and password to allow users to access content. In this type of learning environment, students have access to video classes and supporting materials and can choose between doing the activities individually or collectively.
With the help of technological tools, based on artificial intelligence, these platforms can identify if students are experiencing learning difficulties and, from there, offer precise data and insights to help teachers make decisions.

What are the goals of Edtechs?

In short, the main purpose of edtechs is to promote new ways of learning that take into account the current reality of society and that are suited to market demands.
Through technology and innovation, they encourage continuous learning for different audiences.
That is, anyone interested in a particular theme or subject can turn to technology to deepen their knowledge, regardless of age or stage of life. For this exact reason, edtechs provide varied and personalized formats and processes designed to adapt to the demands, goals, difficulties, and skills of students, making them the protagonists of their own education and helping to make learning deeper and more meaningful.

The importance of Edtechs

With edtechs, students have access to a more practical and efficient learning process, without being limited to the educational environment. They provide students with greater geographic and time freedom.
Furthermore, this format also sparks greater interest in learning, which is completely different from the traditional context, especially because they guarantee access to information with just one click. Another advantage is that the platforms can connect their users with accurate, often real-time data.
Because of these characteristics, edtechs have been engaging mainly young people, who search for creative solutions and methods capable of facilitating learning.

So, reader, did you enjoy learning more about edtechs and how they can transform the teaching and learning process?

If this article was interesting to you, keep an eye on the Codebit Blog and don't miss future content. We always cover a variety of topics regarding technology, innovative solutions, the job market, the non-profit sector, and much