The digital presence of the third sector, understand its importance

Undoubtedly, communication channels are growing more and more each day. A great example of this is social media, which, according to research conducted by the German company "Statista", already has 95.2 million Brazilian users.

The data proving this gradual expansion also demonstrates that, currently, digital media is one of the most effective paths to impact people. Therefore, it is fundamental for third sector entities to be connected and establish a presence to reach interested audiences and expand fundraising options.

Want to know where to start investing in technological tools? Then, follow us and check out this CodeBlog post!

Websites – the best tools for fundraising

Indeed, having your own website is a great way to present your entity and demonstrate seriousness and credibility to internet users. After all, this platform, in addition to enabling the dissemination of actions taken and projects in development, also expands the institution's reach.

It is necessary to consider the importance of the digital era, in which many people spend hours accessing websites, conducting searches, and buying items of their interest.

However, for your NGO's website to be truly successful, you need to adopt digital marketing and content marketing strategies. This type of investment will ensure that your messages reach the public interested in supporting your cause, and it applies not only to the website, but also to a blog, social networks, and email campaigns.

Social networks - indispensable tools for relationships

Nowadays, social networks are the most accessed channels on the internet, so being present on at least the most popular ones like Facebook, Instagram, Twitter, and YouTube is essential to promote the services provided by your organization.

The great advantage of social media is the possibility of interactivity, engagement, and proximity to the audience. This is because these mediums allow for comments, reactions, and even the sharing of your content. In other words, users can replicate your publications and bring more people to the organization simply and organically.

Another point that deserves highlight is the monitoring capability offered by social media. Most of them allow you to track the reach and results of your posts, as well as the number of likes, comments, reactions, and shares.

However, it is important to mention that work on social networks must be regular and continuous to generate good results. Therefore, create at least one piece of content per day, develop a good content plan, and creatively share your NGO’s achievements, the volunteers' daily lives, the actions developed, the people assisted, and anything else you find interesting and relevant to your audience.

Email marketing and the infinite possibilities for personalization

Among the tools presented in this article, the use of email marketing is one of the oldest and also one of the most relevant. This is because this type of communication, besides allowing numerous forms of personalization such as text, images, gifs, and videos, also helps build and maintain relationships with your contacts with control, practicality, and autonomy.

However, it is important for the content of the emails sent to be attractive and hold your audience's attention so that your message does not end up as just another ignored email in the inbox. Therefore, craft your themes carefully and keep users updated on your missions, events, accountability, opportunities, and much more.

Google Grants – the tool created exclusively to promote NGO advertisements

Although Google AdWords is extremely well-known for its sponsored link services that provide visibility on search pages, there is an exclusive tool for promoting NGOs – Google Grants, which is part of AdWords but is non-profit.

The service, created by Google to boost the entities' services, provides a monthly budget of $10,000 to promote the services and activities of the institutions benefited by the program on the search site.

To participate, you must meet certain criteria, fill out a registration form, and wait for approval. Among the established conditions is the institution's area of operation, which must be related to science, technology, education, public health, the environment, youth rights defense, or the arts. In addition, organizations classified as governmental or commercial are not allowed to participate.

See how technology can be a great ally to bring your actions to a larger number of people, intensify fundraising, and attract more volunteers and sponsors? Communication is everything! And for yours to convey seriousness and commitment, relying on a specialized company is fundamental. For this, there is CodeBit, a company focused on technological solutions for social organizations.

Want help creating your organization's website or blog? Get in touch and learn more!

Furthermore, keep an eye on CodeBlog; soon, we will have a lot of news around here.