In summary, a B corp is one that combines its development with environmental and social practices, or, in other words, balances profit with the well-being of all.

The concept, called B-Corp, emerged in the United States by B-Lab, a non-profit organization founded in 2006 in Pennsylvania.

In this sense, the letter B indicates the word “benefits”.

Any company that is classified as B has an internationally recognized certification, which proves that the organization meets established standards related to transparency, accountability, sustainability, and performance.

Currently, there are almost a thousand B corps spread across thirty countries and sixty sectors, 75 of which are in Latin America, such as Codebit itself. (Click here to learn more about the certification).

Guided by a new model of doing business, B corps offer numerous advantages to their collaborators, clients, and suppliers, which is why forming a partnership with entities that have this certification is great business.

Want to know why? Then, follow us and check out the advantages of partnering with a B corp on the CodeBlog.

Increasing public reach

Each organization has a type of audience and develops specific actions and marketing strategies to impact and establish a relationship with them. By partnering with a B corp, this reach can be enhanced. After all, in this way, it is possible to obtain recognition in a market different from the one in which the organization is already consolidated.

In addition, the chances of closing new business also intensify, due to co-marketing actions, customer referrals, and the integration of technological solutions.

Optimization of products and services

Based on sharing experiences, competencies, and strategies of a B-Corp company, it is possible to optimize the products and services offered and also increase overall competitive advantage.

This upgrade can occur through the exchange of technical information and the sharing of projects.

Furthermore, by becoming a partner of a B corp, your organization reaches a new level, since the entire integrated ecosystem begins to view the business in a more sustainable and scalable way. In this way, it is also possible to stand out from your competitors.

Reduction of CAC (Customer Acquisition Cost)

Undoubtedly, leveraging referrals from partner companies to increase the target audience is an excellent way to reduce Customer Acquisition Cost (CAC).

Other possibilities mentioned above, such as exchanging knowledge, techniques, and sharing projects also contribute to lowering the cost.

However, for this to occur in a profitable and measurable way, a detailed prior planning is essential.

Extra tip: to measure the gains from the partnership, it is necessary to introduce the so-called Objectives and Key Results (OKRs) and incorporate ways to track where the gains come from, and then observe the results from the partnership. This ensures an even more strategic performance, focusing on optimizing the company's results in the short, medium, and long term.

Increase of LTV (life time value)

The more advantages a client, whether an individual or a legal entity, gains from acquiring a product or service, the greater the chances of becoming a recurring consumer.

In this context, based on the partnership with a B-Corp company, it is possible to seek actions aimed at optimizing services related to logistics, customer service, support, or post-purchase and, thus, increase the company's Life Time Value (LTV).

Conclusion

In short, it is notable that establishing a partnership with a B-Corp company is a powerful source for reaping good results in the corporate scenario and increasing customer reach and loyalty to the brand. However, to meet the objectives, it is essential that the relationship between organizations is based on a few points, such as: proper planning, listing of objectives, and distribution of rights and duties between both.

Now that you already know the biggest advantages of becoming a partner of a B-Corp company, how about checking out all the solutions that the team of specialists at CodeBit can provide to your organization?

Click here, access our site, and learn about our services available for startups, corporate foundations, universities, third sector organizations, and project initiatives with a social purpose.

Otherwise, keep an eye on the CodeBlog. Soon, we will have codebit news here.

A big hug, and see you in the next post!