If you work in the third sector, you know that fundraising is one of the most challenging tasks among organizations.

The good news is that with the arrival of technology and the expansion of digital resources, fundraising online, as well as presenting the projects developed by your NGO, winning more partners and donors has become easier.

As much as, just like any other, this type of strategy also demands planning and organization, it is a fact that online fundraising is more practical and efficient.

This is because, unlike traditional channels, which are limited to schedules and geographical issues, online fundraising integrates comprehensive and uninterrupted work that can occur 24 hours a day, 7 days a week, and makes it possible to attract donors from any location.

Want to find out how to win more donors through the internet? Then, read on and check out the article that the CodeBlog team prepared for you.

1. Invest in a strong digital presence

The first step to increasing your donations with the help of the internet is, without a doubt, being present on the main social networks.

Publish daily content, show the work of your institution, your team of employees and volunteers, the day-to-day life, completed projects, and success stories.

In addition, be transparent and always publish all of your accountability reports.

Establishing a good digital presence is the way to attract more followers organically. Over time, these people, who were impacted by your work, can naturally become donors and promoters of your institution.

2. Keep your communication always updated

All channels used to promote your communication with the public, such as websites, emails, and social networks, must be constantly updated.

Betting on clear, informative, and accessible communication is essential to publish official donation channels and reassure users about the security of their personal and financial data.

3. Have a good website

As much as social networks are great allies for the visibility of your institution, having a website is still vital. After all, this is your fixed address on the network.

Most likely, people who are interested in your cause or wish to make donations will visit your page to look for more information and verify the seriousness of the organization.

4. Have a website optimized for donation

Well, now that you have discovered the importance of a good website, you need to include a button on your page that directs the user to the donation, like a call to action. This relatively simple shortcut, when inserted in a clear and objective way, eliminates barriers and facilitates your audience's decision-making.

After all, by clicking the "Donate" button, the user is directed to a specific page and can make their contribution much more practically.

5. Diversify payment methods

Just like buyers, each donor knows which is the best way to contribute. Some prefer payment via bank slips, others pay in installments on credit cards, and others usually opt for the immediacy of PIX.

If you really want to increase your fundraising in the digital medium, you must offer multiple options so that the donor can choose the most suitable one for them.

6. Present a visual identity suitable for the virtual environment

To do this, rely on the expertise of a good designer. This professional will know how to identify the message you want to convey to users and present it using unique graphic elements, such as colors and fonts that reinforce your institution's brand.

This identity must support the website, emails, and also the posts published on social networks.

7. Believe in the power of videos

You can tell your story through well-written text, but few people will actually read the content to the end. This is because today's users engage much more with images, making videos essential tools for conversion.

The good news is that you don't need an expert to record your story. All you need is a good cell phone in hand and a convincing script to attract new donors.

8. Attention to mobile!

Nowadays, everyone has a smartphone, and it is certain that users spend hours browsing the internet from these devices. Thus, if you want to increase fundraising, know that this audience definitely cannot be ignored.

Therefore, it is essential that your brand and your website are responsive and offer a good reading experience, not only on desktops but also on smartphones.

9. Bet on fundraising pages

Also known as "donation landing pages" or "donation pages," they present visual identity and strategic content to ensure quick captures of donors. Therefore, they are widely used in promoting specific or general campaigns.

With few visual elements, in the third sector, landing pages are great alternatives to attract and lead a user to the donation. To do this, they present a short online form designed to collect donor information for the institution.

Everything is built so that the donation happens quickly and in a single environment.

Anyway, did you enjoy discovering how to win more donors online?

If after all this information you intend to invest in solutions to digitize your processes and reach more volunteers, donors, and sponsors, get in touch with the team of specialists at CodeBit and check out all the resources made available by a team of experts ready to assist you.

In the meantime, keep an eye on CodeBlog. Soon, we will have many updates here.

A big hug and see you in the next post!