Although the third sector has recorded historical growth in recent years, the challenges faced by most institutions still remain. After all, only a fraction of NGOs and organizations actually manage to remain financially sustainable. This is because, in addition to the need for support from society, political and economic bodies, various other conflicts related to the management and communication of organizations often leave them stagnant in outdated and limited processes.

In the same way as in private companies, digitization is a major ally in keeping entities more connected to the current reality of society and, thus, helping them develop their competitiveness.

Recently, investment in technological resources ceased to be a differentiator and became a true urgency. After all, it is clear how much they can optimize performance and expand the reach of organizations.

In addition, by betting on digitization, a third-sector entity can present its financial results and work to the community with more visibility, thereby ensuring greater reliability and boosting funding opportunities with governmental bodies or private organizations.

It is certain that the use of technology impacts both the external relationship of the network with its target audience and the sustainability and conditions necessary to maintain internal efficiency, with procedures and teams properly aligned and organized.

Solutions for digitizing the third sector

First of all, it must be highlighted that there is no magic formula to digitize. Resources must be adopted according to the needs of each entity. To do this, it is worth carrying out a good planning process, focused on the pain points and demands of the institution regarding communication with the public and dissemination of services. There are countless digital solutions capable of contributing to an institution's visibility, such as: websites, blogs, apps, digital media, customized software, cloud storage and all the necessary structural investment, such as investment in new machines, structured networks, databases, and communication tools.

The main ones are listed below.

Digital media

From the moment there is a cause to be promoted, it needs to be shared with as many people as possible in order to achieve its goal. Taking into account the current popularity of social networks, it is certain that these are excellent tools to attract new donors.

But for this, it is important that content is announced on the correct channels, using the appropriate language. In other words, before creating a profile and starting to post, research which platforms your target audience is most concentrated on and try to establish a presence on the most popular networks of the moment, such as Facebook, Instagram, and TikTok.

To achieve your goals and impact people willing to donate resources, sponsor events, or sign up as volunteers, it is necessary to build good relations, and the best way to do this is by understanding the profile and preferences of your audience.

Website

Creating a website is also a very important step to increase an entity's reach. This is because, in addition to being a great resource to present projects, history, and relevant information, this tool also adds more credibility to an organization.

It is worth mentioning that in recent times, internet access via smartphones has practically tripled. For this reason, more than a site, it is necessary to have a responsive website with an attractive design that is fully adaptable to the most varied screen sizes.

Infrastructure

Infrastructure is the foundation for the success of any digitization strategy. In view of this fact, if you intend to digitize your organization's processes, it is necessary to have hardware and software that accommodate the needs related to the field of activity and allow integration between different sectors, thus contributing to process automation and consequent efficiency gains.

In an ideal scenario, each organization should develop a technological core with the capacity to meet the growing demand and promote regular maintenance of the platforms. But in Brazil, most institutions do not have the resources and qualified professionals to develop these processes.

In fact, many of them rely on the help of volunteers to work on IT operations.

Cloud Computing

A major trend in the corporate and social corporate market, cloud computing allows access and storage of countless file types, in addition to executing tasks through devices connected to the internet. With this solution, files or applications do not need to be installed on computers, since all data is available on a remote network.

By adopting this digital service, an institution can use its tools and save all the work done to access it later from anywhere.

Because of the countless advantages offered, several non-profit institutions are being "invited" to join the cloud. In fact, many of them have already applied this functionality to daily tasks and could see, in practice, the true potential and practicality offered by the cloud.

Want to know more about how cloud storage can transform your institution’s processes? Then, click here and contact the team of specialists at CodeBit. It will be a pleasure to talk with you and present all the advantages of this innovative solution.

In the meantime, keep an eye on the CodeBlog. Soon, we will have plenty of news here.

Best regards!